How do potential clients find you?

Modern communications concept. White communicator on silver laptop.

A guest post by Debbie Miller… Dear Not-Booked-Solid Esthetician, there’s something I want to talk to about and it’s something important so please take a few minutes to read this through. Along with being Lori’s official “Coordinator of Chaos,” I’m also an online marketing professional and a problem solver extraordinaire who loves nothing more than […]

Discount Client? …or No Client?

woman in white t-shirt pointing at you

What a great question… Which is better a discount client or no client? I have been hearing for years that “daily dealing it” has ruined many beauty businesses. Yet, so many continue to give it a try in hopes of creating a booked solid schedule. For many beauty biz providers, heavily discounting has replaced a […]

Can You Afford Not To?


I am currently enrolling “excited to increase their clientele” estheticians into my 60-day Success Challenge starting on October 6th. I love working with beauty biz practitioners who are ready to own it and create it… their success, that is. Over the last few days I have been getting so many messages: Asking for discounts Telling […]

A Peek Inside My Treatment Room

I have a video for you today that I made from right inside my treatment room. I get questions all the time about what it looks like – so now you’ll get to see I am sharing some scoop in this video too: A few industry trends that freaked me out My 2 new fav […]