Attention: Estheticians or anyone in the beauty business who is ready to take their practice to a whole new level of success….


How to Create a Thriving & Profitable Esthetician Business
So You Can Impact More People & Make a Lot More Money
…in Less than 60 Days!


“60-day Esthetician Success Challenge”


Dear Fellow Esthy,

Ahhh… your treatment room skills are perfected, you have an amazing skin care line and super exciting result-based equipment.

Ready. Set. Go!

Wait… Where are the clients?

Well, often this is the only thing missing from the success equation – I know it can be very frustrating.

And it’s one of the biggest complaints I hear from my fellow estheticians, “I want more clients. What the heck do I have to do to fill my schedule?”

Feeling this way?  You’re not alone.

Which is why I decided to create a joy boosting, business building, 60-Day Esthetician Success Challenge.

Each week, I’ll be sharing a tool, resource, strategy or loving and inspirational nudge that will help you grow your business, increase your visibility and attract more of the kinds of clients you love working with.

Enrollment is now closed

Who Should Attend?

This challenge is right for you if…

  • You’re looking for new ways to create abundance in your life and build an amazingly lucrative practice.
  • You’re interested in finding support by surrounding yourself with like-minded, success-seeking estheticians.
  • You’re tired of investing in advertising that isn’t bringing you the results you need.
  • You’re ready to claim the success you deserve, you’re just not sure exactly how to do it.
  • You know your treatment room skills are up to par but you can’t figure out why you’re not booked-solid…


Here’s a Sneak Peek at What Happens Each Week


Week One: The Company You Keep

In this week you’ll discover the importance of surrounding yourself with other people who are intent on upping their game just like you are. You’ll also learn tips on how to surround yourself with more success.

Week Two: Your Story & Your Comfort Zone

The story we tell ourselves about who we are and what we’re capable of is the most important story we will EVER tell. Stories provide direction and purpose for our lives. They help us navigate our way through the world. In this module you’ll learn how to transform your limiting story about why your business is not what you want it to be into a compelling story that begins with, “I can and will be the most successful esthetician in my area.”

Week Three: Ask and You Shall Receive

One of our greatest sources of power is our ability to ask for what we want. The problem however, is that often we don’t know what we want and even if we do, we hesitate to ask for it. In this module you’ll discover the power of positivity and intention and how to use them to get what you want.

Week Four: Reaching Out to Past Clients

The easiest sale we can make is a sale we’ve already sold. In this module you’ll learn exactly what to say to past clients to get them back in your treatment room and how to keep them on your calendar for good.

Week Five: Networking

Working your net doesn’t have to feel slimy and gross. Once you learn that every interaction is an opportunity to offer the best of who you are, you’ll learn how to engage people where they are and make the kinds of connections that will help you grow your business for years to come.

Week Six: Retail Product Sales Challenge

You don’t have to be pushy or aggressive to make a sale. You just have to believe in the value you provide and learn how to tell compelling stories about it. In this module you’ll learn the organic and “feel good” sales strategy that will help you boost your income by up to $25,000 per year.

Week Seven: The ROI of Social Media

In this module you’ll learn how, why, when and what to post on your social media pages. Plus, I’ll come clean on my social media secret to success and how you can use it to build your business.

Week Eight: It’s About Accountability

Accountability is one of the reasons we get things done…especially the hard things. In this module you’ll learn my Unique 3 C’s To Accountability Success System. This is a simple formula you can use whenever you need to boost your productivity and get more done.

Week Nine: The Art of Self-Care

Even though we know the value of self-care, since it’s what we provide to our clients on a daily basis, we often don’t make time for it ourselves. In this module you’ll learn my 3 step process for practicing self-care…even if you’re booked solid.

Week Ten: Nothing Like a Pat on the Back

Woohoo you did it! Now it’s time to review what you’ve learned and how you can use it to keep your mindset mojo moving!


Here’s What The Facebook Challengers Have to Say:













Two industry leader guest speakers – offering their insight how how to achieve and maintain esthetician success.


How Does It Work?

Each week, you’ll receive an email containing a 15-20 minute downloadable audio that will challenge you to up your game as an Esthy. You’ll also get action sheets, scripts, and more to put what you learn into practice.

Enrollment is now closed


As a Special NEW Addition to the program – During our time together, you will receive 2 Marketing Letter Templates that I have used in my spa to dramatically increase my retails sales.


About Lori Crete

Lori Crete, founder and president of The Spa 10 and The Esthetician Mentor, is a licensed esthetician and spa owner with 13 years of experience in the field of esthetics. Lori is the author of The Six-Figure Esthetician System, and is also a business coach and mentor who has helped thousands of estheticians achieve success by providing support and teaching the skills, strategies and systems needed to build a lucrative practice.

What Clients Are Saying:

I achieved an all time record money making…

Shortly after investing in Lori Crete’s coaching program I quickly learned what was holding me back from taking my business to the next level. Lori taught me how to identify my default settings and then teaches you step by step on how to improve by having structure and implementing her proven processes. Once I started to change my mindset, and starting working ON my business, instead of IN my business, the changes started. Within 6 weeks I found myself setting a person goal of selling $1000 in retail in one week, which I surpassed in 6 days. I also an achieved an all time record money making day for services & retail of $1500+, which was a huge confident builder for me.

Lori’s program has helped me on so many different levels professional and personal in such a short amount of time and is a must have for any esthetician looking to take their business to new heights. The icing on the cake is the esthetician forum, which I found to be an invaluable part of the program. My success would not have happened without my accountability partner I connected with on the forum and all the amazing support from estheticians all over the US. What Lori has created is instrumental to our industry and is truly a pioneer.

Nicole Minder, LE
San Diego, CA,


You have helped me turn around my mindset.

melissa conklinI just want to give you a quick thanks. I’ve been working many of the lessons from The Entrepreneurial Esthetician Course, and this upcoming week is about to be my busiest ever. You have helped me turn around my mindset. I am having so much fun finding new ways to grow “my esthetician empire”.

The main reason I am writing you is because I just got hit with an aha moment. I’m not sure if you have ever read A Woman’s Worth by Marianne Williamson? In the book she talks about how when we are little we BELIEVE we are destined to to or be someone special but we lose that magic along the way. I remember feeling so sad reading that years ago because for me it was true and I had no idea how to get that feeling back. Sitting here alone on a Sunday night I realized I felt something I have not felt in a long time. I feel happy. I feel hopeful. I feel special. I feel like I CAN be successful. I’m kinda teary now because I haven’t felt this light in a long time. Thank you for reaching out. Thank YOU for not thinking small. Thank you for being my mentor.

Melissa Conklin
Licensed Esthetician,


Thank you so much for the 60 day challenge!

Angela StentoThis challenge really helped get me through the busy summer months without getting totally burnt out. The last 2 months were my best ever in sales and last month I came in over the 10,000 mark which is amazing! I now know that it is possible to be a 6-figure esthetician even in my tiny little town. I am so grateful for all the knowledge and success you have brought into my business and life. Having this kind of support has been such a blessing.

Angela Stento
Licensed Esthetician,


I owe a great deal of my career and success…

I owe a great deal of my career and success to Lori. She was the one who originally inspired me to be an esthetician. She then guided me and supported me during beauty school. I invested in one hour of coaching with Lori to figure out “my service niche” and how to incorporate it into my esthetician practice. This coaching was amazing as it gave me the confidence to build a clientele, and help my business grow. The hours that she has spent with me were invaluable.

Jill 22
Licensed Esthetician, Calabasas, CA


I am so excited and truly believe your advice helped me change things for the better…

I wanted to say thank you for your guidance, I bought the CDs a few weeks ago and with that alone things started to improve. I just bought the system last week and am implementing your information. A lot of great opportunities started coming my way including teaching an airbrush bridal makeup class at ICE in Philadelphia! I am so excited and truly believe your advice helped me change things for the better.

Melanie Rizzo


I met my goal of booking ten new clients in April and had my best month yet.

Jennifer1Thank you so much for the Entrepreneurial Esthetician course! The audio and handouts were incredibly helpful–I was able to focus and set specific goals and generate a plan of action. As a result, I met my goal of booking ten new clients in April and had my best month yet. And the momentum continues! May is shaping up to be even better! So far, five of those new clients have rebooked. I’ve had to step WAY out of my comfort zone, but my confidence in my ability to attract clients and success has increased by leaps and bounds.

Jennifer Smith
Skin TLC,


The Entrenprenurial Esthetician Telecourse really hit home with me.

CrickettI realized that I had become complacent in my skin care practice. That I wasn’t “showing up” as Lori says, in the right way for my clients. I realized that I had been denying them them the benefit of my knowledge and expertise, which was the very reason they were coming to me in the first place.

In just one day of implementing just a few of Lori’s easy to follow tips, I was able to:

  • Upgrade a Gift Certificate client to a higher service and sold her home care for an extra $200
  • Book an open spot that would have gone unfilled (another $80)
  • Add two new clients to my books

Thanks Lori, for giving me the tools to feel empowered again.

Crickett, “The Wax Chick”


Money back guarantee full refund within the 1st 10 days of challenge.


Enrollment is now closed

Disclaimer: Every effort has been made to accurately represent this program and its potential. There is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples given are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the individual. Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success nor are we responsible for any of your actions.