Attention: Estheticians or anyone in the beauty business who is ready to take their practice to a whole new level of success…

60 Day Esthetician
Success Challenge

Get Ready…

I am going to teach you my exact formula to put your 6-figure business foundation in place.

Dear Future Booked Solid Esthetician,

Ahhh… your treatment room skills are perfected, you have an amazing skin care line and super exciting result-based equipment.

Ready. Set. Go!

Wait… Where are the clients? Well, often this is the only thing missing from the success equation – I know it can be very frustrating.

And it’s one of the biggest complaints I hear from my fellow estheticians, “I want more clients. What the heck do I have to do to fill my schedule?”

Feeling this way? You’re not alone.

Which is why I decided to create a joy boosting, business building, 60 Day Success Challenge.

Starting October 6th, 2014, each week, I’ll be sharing a tool, resource, strategy or loving and inspirational nudge that will help you grow your business, increase your visibility and attract more of the kinds of clients you love working with.

pathsSeriously… I am sharing the exact tips, tools and strategies that helped me skyrocket to 6-figures during a time when everyone thought I would fail!

Are you ready to learn exactly how my esthetician biz skyrocketed from $60,000 to 6-Figures+ in a failing economy?

Should You Attend?

business-mktThis challenge is right for you if…

  • You’re looking for new ways to create abundance in your life and build an amazingly lucrative practice.
  • You’re interested in finding support by surrounding yourself with like-minded, success-seeking estheticians.
  • You’re tired of investing in advertising that isn’t bringing you the results you need.
  • You’re ready to claim the success you deserve, you’re just not sure exactly how to do it.
  • You know your treatment room skills are up to par but you can’t figure out why you’re not booked-solid…
Here’s a Sneak Peek at What Happens Each Week starting October 6, 2014

Each Monday you will receive an email containing a downloadable mp3 audio recording and a “Take Action Challenge Worksheet”. All the info is posted weekly in our exclusive & private Facebook group. There we will share success stories and inspire (and challenge) one another to step out of our comfort zone to build the beauty biz of our dreams!

Week 1

The “F” Word Success Secrets

  • The Surprising FIRST Step to Creating Sustainable, Long-Term Success. (Discovering this infinite source of instant abundance will make you unstoppable!)
  • How to Slay the Fear that Keeps You Stuck (Or Playing Small) So You Can Confidently Step into Your Personal Power
  • A Quick Start System for Disconnecting From Self-Doubt and How to Welcome Self-Worth Instantly!

Week 2

Becoming the CEO of YOU

  • The No. 1 Tool All 6-Figure Esty’s Use to Erase Overwhelm (This one tiny shift in mindset will change everything!)
  • A Simple GPS That Makes Navigating Sneaky Business Building Roadblocks a No-Brainer

Week 3

10 Insanely Cool Tips for Creating Instant Cash in Your Beauty Biz

  • What You Don’t Know is Costing You MEGA-Money. (And exactly what to do to turn the tide in your favor!)
  • Get Field-Tested, Proven Strategies For Generating Quick Cash in Your Practice. (So simple you’ll wonder why you haven’t been using these all along!)
  • Take the Fast Action Challenge… Together We’ll Use What You’ve Learned to Court Big Mo (Momentum) and Ramp-up Your Bottom Line.

Week 4

Designing Your Success Destiny – Part 1

  • Learn the Top-Secret Formula for Creating Blow-Your-Mind Results in Your Life + Business. (So easy you’ll put this 2 part process to work within 20 Seconds!)
  • Discover the ‘Magical’ Shift that Occurs When You Get Laser-Focused on Your Unique Brand of Success
  • 3 ‘Must Have’ Elements to Build the Beauty Biz of Your Dreams

Week 5

7 Daily Disciplines that will Catapult Your Profits – Part 2

  • How To Turn Fear Into Rocket Fuel That Will Send Your Business Growth Into the Stratosphere
  • Learn the Top 5 Things Esty’s Waste Their $$$ On So You Can Avoid These Mistakes Entirely
  • The No.1 Gotta-Have Business Building Tool that Money Can’t Buy. (Hint: It’s FREE… and it’ll make you unstoppable!)

Week 6

The 4 S’s: 4 Creative Ways to Build LUCRATIVE Client Relationships + Lower Your Stress

  • Learn How to Seamlessly Transition a Waxing Client into a Facial Client. (And vice-versa).
  • How to Let Go of Late-Runners and No-Shows: Simple Secrets to Keep Your Day Booked Solid with Clients Who Take Your Time Seriously.
  • How to Get Your Clients Interested in Purchasing Add-on’s and Retail Product Even if You’re a Complete Beginner. (I’ll give you the EXACT words I use to upsell successfully every single time!)

Week 7

Breakdown – Breakthrough

  • Good News! The No. 1 Reason to Smile and Be Happy When Crap Hits the Fan.
  • A Behind-the-Scene’s Tour of My Business + the Single Truth that Would Have Saved Me a Ton of $$$ + Sleepless Nights.
  • How to Bounce Back After a Shocking + Unexpected Breakdown. (I will share the exact system I use to stay focused and on the path to success!)

biz-actionWeek 8

Money Matters: The Surprising Connection between Your Mindset and Your Money.

  • Psst… I’ll Share the Best Kept Secret About Money and How to Crack the Code for Instant Abundance.
  • Money Flows Where Energy Goes: 3 Real-Life Truths About Cash I Wish I’d Known 10 Years Ago When I Started by Esty Business. (It would have made success come so much faster!)
  • A Can’t-Mess-It-Up Checklist to Create Your Own Master Money Map. (Here’s where I challenge you “own it” and start creating a higher level of success.)

Week 9

Marketing Message

  • The One No-Joke Marketing Tactic Esty’s Can’t Afford to Ignore.
  • You Can’t Sell if You Don’t Tell: A Totally Do-able 3 Step Process that Makes Sharing Your Marketing Message Easy, Fun and Most Important… Profitable.
  • What Your Favorite Facial Serum and the Growth of Your Business Have in Common.

Week 10

Avoiding the BSO Syndrome

  • What is BSO and why it’s crushing your profits.
  • Top 2 [Totally Avoidable] Beauty Biz Mistakes that will Break Your Bank.
  • 2 Ways to Massively Increase Your Success on A Budget

What Clients Are Saying:

Within 6 weeks I found myself setting a person goal of selling $1000 in retail in one week, which I surpassed in 6 days!

Shortly after investing in Lori Crete’s coaching program I quickly learned what was holding me back from taking my business to the next level. Lori taught me how to identify my default settings and then teaches you step by step on how to improve by having structure and implementing her proven processes. Once I started to change my mindset, and starting working ON my business, instead of IN my business, the changes started. Within 6 weeks I found myself setting a person goal of selling $1000 in retail in one week, which I surpassed in 6 days. I also an achieved an all time record money making day for services & retail of $1500+, which was a huge confident builder for me.

Lori’s program has helped me on so many different levels professional and personal in such a short amount of time and is a must have for any esthetician looking to take their business to new heights. The icing on the cake is the esthetician forum, which I found to be an invaluable part of the program. My success would not have happened without my accountability partner I connected with on the forum and all the amazing support from estheticians all over the US. What Lori has created is instrumental to our industry and is truly a pioneer.

Nicole Minder, LE
San Diego, CA,

You have helped me turn around my mindset.

I just want to give you a quick thanks. I’ve been working many of the lessons from The Entrepreneurial Esthetician Course, and this upcoming week is about to be my busiest ever. You have helped me turn around my mindset. I am having so much fun finding new ways to grow “my esthetician empire”.

The main reason I am writing you is because I just got hit with an aha moment. I’m not sure if you have ever read A Woman’s Worth by Marianne Williamson? In the book she talks about how when we are little we BELIEVE we are destined to to or be someone special but we lose that magic along the way. I remember feeling so sad reading that years ago because for me it was true and I had no idea how to get that feeling back. Sitting here alone on a Sunday night I realized I felt something I have not felt in a long time. I feel happy. I feel hopeful. I feel special. I feel like I CAN be successful. I’m kinda teary now because I haven’t felt this light in a long time. Thank you for reaching out. Thank YOU for not thinking small. Thank you for being my mentor.</p>

Melissa Conklin
Licensed Esthetician,


As a super special bonus you have the chance to win a 2-Hour “Business Boosting Consultation” with me (in person or via skype).
Valued at $900!


One 60 Day Success Challenge member will be chosen that demonstrates the most progress and best results from the 60 Day Success Challenge, and whom my team feels has engaged the most.

The last 2 months were my best ever in sales and last month I came in over the 10,000 mark which is amazing!

Thank you so much for the 60 Day Success Challenge! This challenge really helped get me through the busy summer months without getting totally burnt out. The last 2 months were my best ever in sales and last month I came in over the 10,000 mark which is amazing! I now know that it is possible to be a 6-figure esthetician even in my tiny little town. I am so grateful for all the knowledge and success you have brought into my business and life. Having this kind of support has been such a blessing.

Angela Stento
Licensed Esthetician,

From Facebook: This challenge has given me many, many AHA moments!


From Facebook: Last week was the BEST week I have ever had at the spa.


Do you spend hundreds on a pair of new shoes or a night out with your girlfriends, but hesitate to invest in something that will generate loads of profits in your biz? Don’t you agree it’s time to rethink your strategy?

For a very low investment I am giving you the chance (and the exact formula) earn an extra $5,000, $10,000, $20,000 this year.

Here’s your opportunity spend 60 days with me…

  • Learning how to increase your profits
  • Designing your “6-Figure Foundation” as an esthetician
  • Gaining the confidence needed to be a taken seriously as a skin care expert
  • Building your success community (no more feeling lonely and alone along the way)
  • Acquiring access to a field-tested and proven Esthetician Success GPS formula


Happiness and success,

Money Back Guarantee:  Full refunds are available within the first 10 days of the challenge.

Disclaimer: Every effort has been made to accurately represent this program and its potential. There is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples given are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the individual. Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success nor are we responsible for any of your actions.