Attention: Estheticians or anyone in the beauty business who knows they should be making a lot more money.

Learn A Proven Field-Tested Formula For How to Build Your Skin Care Business, Make A Lot More Money & Fall In LOVE With What You Do

Dear Friend and Future Booked-Solid Esthetician,

Are you sick and tired of “winging it,” and ready to make educated business decisions for your esthetician business?

If you’re like most estheticians you’ve…

  • been spending loads of money on advertising that just doesn’t seem to be working,
  • filled your treatment room full of expensive equipment that just sits and collects dust,

or EVEN worse you’ve

  • been offering “daily deals” and having a hard time turning these bargain shoppers into return clients.

Most likely where that has left you is feeling stressed out because you got into this business – one that you once were so passionate about – with the biggest hopes and best intentions… and now you’re wondering if you are even cut out for it at all because you’re just not making the money you need to survive… let alone thrive.

I want you to know it doesn’t have to feel this way.

I’m Lori Crete, The Esthetician Mentor® and I’m here to tell you that you ABSOLUTELY CAN have the esthetician business you have always dreamed of. I know because I’ve done it… AND I can show you how.

One of the things that makes me crazy in our industry is seeing how little so many amazingly talented estheticians have to make it by on simply because they haven’t figured out how to make their business work for them. After all, they really don’t teach us this part in school.

I don’t want YOU to be one of those who are barely getting by on your esthetician’s salary… or even worse NOT getting by at all and having to work a 2nd job to make ends meet, all while you hope the beauty business you love somehow magically takes hold freeing you to finally focus all your efforts on your true passion.

This rarely happens…

In fact, I don’t know that it ever has.

The truth is that the most successful people in this industry have spent years (and thousands or tens of thousands of dollars) figuring out how to make their businesses excel. Now, you might be telling yourself that this is just what it takes. And for some it has been.

But it’s not that way any more!



“Empowered Estheticians Success Skills –
Home Study Program”


This my exclusive, easy, effective, results-based training program that will finally help YOU transform into the business-minded, rock star, client-attracting esthetician you know you can be.


Sound Good? If so keep reading…


Are interested in learning how to:

  • Sell your services, treatments, and products without ever seeming pushy or desperate.
  • Charge what you are worth – and feel great about it.
  • Get instant access to proven, field-tested “esthetician” marketing techniques so you don’t have to constantly be discounting your services and treatments.
  • Discover what’s not working in your business – and why you’re literally leaving thousands of dollars right on your treatment table.
  • Let go of “energy zapping” clients and how this can actually increase your income.
  • Attract clients that are happy to pay what you charge.
  • Discover the one tool that helped me increase my esthetician income by 150% in 5 months.
  • Find out the importance of how and when to create and market your own “deals” and “specials” versus giving half your profits to “daily deal agencies.”
  • Create a powerful “elevator speech” that will help you start attracting “the right” clients immediately.
  • Use free tools to dramatically increase your esthetician income.
  • Become aware of opportunity and growth, and how to recognize them when they are sitting right in front of you.


This is a chance for you to work with me for a fraction of what clients pay for my private coaching… it’s time to roll up your sleeves and finally build the esthetician business that you have been longing for… I’ll show you the way.


IMPORTANT NOTE: This program is designed ONLY for estheticians and beauty business owners who are SERIOUS about taking their business to the next level.


So, just what do you get in the “Empowered Esthetician Success Skills” program?


3Monthly “Esthetician Business-Building” Trainings


The business needs of an esthetician are specific, challenging and ever-changing in this fast paced world.

As a result, too many estheticians are losing money each and every day!

Not Anymore…

These downloadable Mp3 trainings are designed to turn that around!

I will not only teach you my insider techniques, tips and secrets, gained from years of being in business — but I’ll also reveal many of the mistakes I’ve made along the way (which will save you thousands of dollars!)

These are high-content, high-strategy trainings you won’t find anywhere else!

Training Topics:

  • The Complete Retail Product Selling Method. Do you know that selling products can increase revenues up to 30%? Face it. Most estheticians are in the dark about how to uplevel their bottom line by selling products. In this training, I’ll walk you through my step-by-step retail product selling method. I’ll show you exactly how to sell more products and more retail without ever seeming pushy or desperate. It’s time for you to stop leaving thousands of dollars on the table.
  • From Groupon to Daily Deals: How to Use, Optimize (or figure out when to Ignore) the Internet to Grow your Business. If you don’t understand how to leverage the internet, then the internet can actually put you out of business. In this training, I’m going to teach you how to do it (or not do it!) right. (I’ve learned firsthand that there are some of deals out there that you MUST avoid!) In this training, we will walk through the muddy waters of internet daily deals, and you’ll discover how top optimize them to build your business without all the guesswork!
  • Pricing Strategies and Secrets: How to Charge What You Are Worth – I’m going to go ahead and say it… most estheticians don’t charge enough money for their services. As a result, they attract a lower level client and they stay stuck in a rut for their entire careers. This module will teach you how to break free from the low-price model, attract a higher level client, and position yourself as the go-to person in your city!



3Instant Access to my personal Esthetician Sales & Success GPS Blueprint

You get instant access to my proven, field-tested “Esthetician Sales and Success GPS Blueprint.”

This is my 3 part system for how I went from zero to six-figures in my own business.

This blueprint – which, until now, I only shared with my highest level private clients – is your master path to attracting your best clients right into your treatment room and get them coming back again and again for years to come.



3Weekly Personal Mindset Practice

(This is just for you if you need to overcome obstacles and/or that negative mindset that has been holding you back.)

As you know, we Estheticians are highly creative individuals and this is what makes us so passionate about what we do, BUT we are also highly sensitive which means that it’s critical for each of us to mind our mindset.

You simply MUST recognize that one of the most important components of a successful esthetician achieving and maintaining a positive mindset.

Unfortunately, when we hit even a minor bump in the road we often lose sight of this and slip into “negative-ville.” You know what I am talking about… having just one slow day can really mess with our minds! That’s why I am including a thought provoking weekly “Empowered Esthetician Mindset Rally.”

You will receive weekly mindset assignments to ensure that you stay in a positive and product place.

This is crucial because you are a leader whether you know it or not. Your energy must be protected and cultivated to allow you build your business more than you ever imagined.

I am so excited to share this with you because recognizing this allowed me to operate from a higher vibration, and was a turning point in my business — it changed everything in a powerful way.


A Special Note About Our Weekly Mindset Practice:

Becoming a successful esthetician requires a different mindset and a different mental skill set – and this is exactly what I am going to share with you during our time together – how to start thinking and sharing your gifts with a “success mindset.”

In this Success Skills program you will discover:

  • How to step into a business mindset and start charging what your are worth while still providing a caring and pampering environment for your clients.
  • Ways to keep a healthy and positive mindset during your time of self and business growth – there is something POWERFUL that happens when invest your time and money this way and start to surround yourself with others who desire increase.
  • You don’t have to “wing it” anymore. With support and guidance you will be able to let go of the fear based decision-making process that holds you back from gaining the success you desire.



3Common Questions Audios

Hey, let’s face it. Running a business takes clear thinking, focus, and inner strength. And if you ask me, too many of us esthesticians try to do it all on our own. (Or, we call our friends who are also struggling in their businesses, hoping they’ll be able to help us! Of course they can’t!)

In these downloadable Mp3 audios, you’ll become privy to my own Insider Resources. See, I’ve spent years making mistakes, learning the hard way. And now, I’m continuously approached by others asking me how I did it and what resources I use. I’m happy to share but I’m NOT just giving this hard-earned information away! But in this program, you will get a behind the curtain look at all of this information – these audios contain the most commons questions I’m asked everyday. This one component alone will shave years off your learning curve!



3Exclusive “Empowered Estheticians’” Online Group Forum

This forum is a place for you to communicate, brainstorm, and give each other resources and encouragement throughout the program! Just wait until you see what happens when you engage in this environment – you start showing up every day with an new-found confidence and you start to become a client magnet. It is so important to get support from like-minded estheticians.



3Instant Income Generating Letter Templates and Samples

This success program is packed full of real-life examples, resources, templates, and checklists that I use in my own business every day that will help you step forward with confidence and start attracting valuable clients immediately!

You get over 14 sample time-saving Letter Templates and Samples emailed to you in PDF format that are extremely important for every esthetician to be using to effectively market their business.

Marketing Letter Samples and Templates Include:

  • Yearly Promotional letter
  • Promotional sale follow up letter reminder
  • Pitch letter for media coverage
  • Introducing new product, service or equipment letter
  • Standard newsletter template
  • Informal newsletter sample
  • Holiday Special Offer
  • Clear marketing message sample letter


I’ve had one session so far with Lori and amazing things are happening – fast.

I’ve had one session so far with Lori and amazing things are happening – fast. I really like how caring, organized and knowledgeable she is in regards to both the esthetician industry and marketing. I’ve had some coaching sessions with other people and in the past and all they did was listen and make a few suggestions. In my first call with Lori, it was obvious she had done a lot of homework in order to help me with my needs. I was so impressed that she had done marketing research in my city. She knew who my competition was, which networking meetings were going on, and more. Wow! I received so much support and help from her in just one hour. She was concise, encouraging and so prepared. I am still blown away. The same day of my coaching call with her, I got an amazing opportunity and bought a beautiful red Prius. I was needing to buy a car, but I wasn’t expecting it to happen that fast! One of my goals I talked with Lori about was to find a new office space. I have been at my current place for over 13 years and have been looking here and there for a new place to better fit my desires. With Lori’s help, I set a goal of 3 months to find a new office space. Well, in less than one month of our coaching call, I have found a beautiful new office space. I’m moving in one month! I highly recommend Lori as a business coach. You better be ready for success though!

Shelley Brooks
Conscious Skin Care Alameda, Ca.


I made my money back and gained 5 new clients!!

Lori really helped me understand how to present myself in a personal yet business savvy manner for a skin care party to help boost my clientele. Our hour long session taught me so much, she is personable and so easy to talk to. Lori emailed me an outline of what we spoke about, so i wouldn’t have to worry about writing notes the entire time! I made my money back and gained 5 new clients!!! I am confident that Lori and her coaching and industry skills will get you where you need to be in your business too! I will always contact her before I make any important business decisions

Lisa N.
Licensed Esthetician


I don’t have enough words to describe how valuable of a coach Lori is to me…

Lori has coached me to organize my ideas at this point and helped me put a plan into action. She is organized, motivational and realistic all in one person! I won’t have enough words to describe how valuable of a coach she is to me…..and we will definitely have a long coaching relationship because I consider her a quality woman to associate with…

Johanne Wayne
CN Clinical Nutritionist – Esthetician



Lori truly is your coach and mentor and is there to help support, inspire, and guide you towards a more successful and prosperous future!

People turn to career counselors all the time! However, no one really “gets” our industry unless they themselves have worked in it. If you’re a struggling esthetician (which you don’t have to be) who do you turn to for help? An Esthetician Mentor! Brilliant! Lori Crete is someone who uses her own experience, background, and knowledge as a very accomplished esthetician and business owner to help you figure out how to be more successful in your own career. She focuses very specifically on your main goals and the things you want to see change in your business. Lori spends a great deal of time researching for solutions to help your business and will share those with you during your coaching session. I must warn you, she will challenge you to step outside of your comfort zone in many ways and expect that she will be direct and honest when evaluating your business. At the same time, Lori comes from a place of compassion and is 100% on your team! Lori truly is your coach and mentor and is there to help support, inspire, and guide you towards a more successful and prosperous future! I am very grateful to have found Lori and I highly recommend her to any esthetician who needs help, support, guidance, encouragement, or advice of any kind.

Abbie Major
Pur Nourish Organic Studio


I achieved an all time record money making…

Shortly after investing in Lori Crete’s coaching program I quickly learned what was holding me back from taking my business to the next level. Lori taught me how to identify my default settings and then teaches you step by step on how to improve by having structure and implementing her proven processes. Once I started to change my mindset, and starting working ON my business, instead of IN my business, the changes started. Within 6 weeks I found myself setting a person goal of selling $1000 in retail in one week, which I surpassed in 6 days. I also an achieved an all time record money making day for services & retail of $1500+, which was a huge confident builder for me.

Lori’s program has helped me on so many different levels professional and personal in such a short amount of time and is a must have for any esthetician looking to take their business to new heights. The icing on the cake is the esthetician forum, which I found to be an invaluable part of the program. My success would not have happened without my accountability partner I connected with on the forum and all the amazing support from estheticians all over the US. What Lori has created is instrumental to our industry and is truly a pioneer.

Nicole Minder, LE, San Diego, CA


This was an excellent investment…

Having been an aesthetician for 18 years, I wasn’t sure what I would learn from joining Lori’s coaching program. I realized that Lori has spent years finessing the business end of esthetics, the “how to”, and her program is excellent for new or seasoned aestheticians. How do you get more clients, how do you increase your sales, how do get past clients back in the door, etc. These are just some of the things I’ve learned, as well as breaking past the barriers of “I’m just too small to do this or that” and “I work from home, so I have to charge a lot less”.

Nothing has been complicated, it’s just been a matter of getting systems into place, changing my mindset of what I’m worth and then doing it! My sales have been increasing each month and the second month of Lori’s program, my sales increased by $1000 and my retail sales are almost matching my service sales each month!

This was an excellent investment and I’m so aware now that I am in charge of my business destiny and I have the tools now to make it what I want it to be.

Lisa Castro
Certified Clinical Aesthetician, Advanced Skincare,


Who is the Esthetician Success Skills Program for?

Any esthetician who is truly ready to step forward and start claiming the results they desire. I promise there are plenty of valuable clients out there you just need the simple tools to start attracting them right in to your treatment room.

Any esthetician who is open to new ideas but is sick and tired of spending money on advertising and strategies that just aren’t working.

Remember: if you keep doing what you’ve been doing, you will keep getting what you’ve been getting.

Any esthetician who is excited to learn new business and marketing skills that will make them shine above their competition. You may be in a very saturated market, but that certainly doesn’t mean you can’t be the “go to esthetician” in your community.

I’m sharing with you everything you need to be on your way to esthetician success, FAST – all my secrets to success – so you have NO excuse not to succeed.

Okay Lori, this sounds great. What’s my investment to be part of your success coaching circle to help me create much more income in my business?

It is priced at $497 which you’ll easily recover once you learn how to get the right clients through your door.

Here’s the deal…

It’s not just about getting clients in the door. A huge part of becoming a successful esthetician is getting THE RIGHT clients in the door.

With everything I’m giving you in this program, I know that not only will you make the $1500 investment back in a matter of months – if not weeks – but also that it will give you the tools to bring consistent results your way for years to come.


So I want you to really think about this.

Lots of experts in this industry will tell you that you need to “wow your clients” with the latest piece of expensive new equipment or the most advanced skin care product line. Great, but you know that can’t work until you figure out how to get clients in the door to use these tools on. And I know many estheticians who are struggling with this right now – they have all the beautiful new equipment and great products but very few clients.

The truth is this is how you get into trouble in the 1st place.

The bottom line is this… NOTHING matters until you learn how to get VALUABLE clients in the door and KEEP them coming back through your door over-and-over again.


Here’s what’s important to remember…

The skills you will take away from this coaching course can be applied over and over again (for years to come) to keep your business in a place of success and abundance.

You could easily spend more than this on just overpriced advertisement for your business – you’d spend over $600 or $800 for just ONE TINY BIT of exposure.

You’ll never fall victim to this mistake again once you get a simple, proven esthetician success plan with an easy-to-follow format… for a FRACTION of that price.

I realize you might be thinking…
So there are a lot of places I should be spending my money, why should I invest in this program?
Good question.

First, because this isn’t just a pitch for you to ‘get rich’ or me telling you to ‘offer what you do for a fraction of the price’ – I think we are all pretty much over people promising us that.

This is an intensive home study course. All trainings are emailed directly to you in either a downloadable PDF or Mp3 format – so you can get started right away.

Don’t worry I wont bombard or overwhelm you all at once – instead I have strategically mapped out a delivery time frame to help you smoothly and systematically implement the success tools into your esthetician practice.

I am going to be teaching you exactly what you need to know to increase your income and build a lucrative esthetician business. You can take these skills with you wherever you go and use them over-and-over again. You are going to get support from me like I have never offered before. I understand what your needs are because like you, I am a working licensed esthetician. Your struggles and hurdles speak to me. I have spent the last 12 years figuring out systems and strategies to build a six-figure esthetician business – information that I can’t wait to share with you!

I am certain that there is NOTHING like this out there designed just for estheticians where you’re going to get this level of education and information for such a low price.

It’s essentially Risk Free with my 100% Guarantee

I am so confident you’ll get immediate value from this program that I stand behind it with a 100% money-back guarantee. Within 30 days if you feel you are not getting value from the “Empowered Esthetician Success Skills” program, you will get 100% of your money back. No questions asked and we’ll part as friends.


Happiness and Success,



P.S. – If you have any questions please email me and I will be happy to answer them for you.

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You could spend this money on an overpriced advertisements for your business and receive only a TINY BIT of exposure.

But why would you, when you can get a simple, proven esthetician success plan with an easy-to-follow format for a FRACTION of that price?


Can you afford NOT to do this?

Pay-in-full at $497

**Please Note: We’re staying green with this one – this is a fully digital & downloadable program. There is no physical product shipped. We’re doing our part to save the environment & you’re saving shipping & handling fees!**